Saapunki Marketing inks a collaboration agreement with Italian Masiero Group

Saapunki Marketing has signed a collaboration contract with one of the leading lighting designers and manufacturers, Masiero Group. According to the agreement, Saapunki Marketing will provide marketing and sales support for Masiero in the marine and construction industries in Finland. 

-Masiero is a strong Italian brand with a long history of success and unique design. Every single product is produced by the in-house team at Masiero facilities in Treviso. This offers full transparency and flexibility for the clients and stakeholders from the design stages all the way to the product’s finish and delivery. This is a significant value promise, says Mrs. Arja Saapunki, CEO of Saapunki Marketing.

One of the most famous designs of Masiero is the Horo collection.

Masiero is an Italian story of passion, elegance, tradition, and success in the art of lighting. A well-known brand in 75 countries, Masiero is recognized and chosen throughout the world. The company traces back to the story of a family B2B business set up just a few kilometers from Venice in the year 1981. Masiero style encompasses 24 collections, 14 designers, 51 finishes, 46 colors, 12 materials, and 252 different models. To learn more about Masiero, visit

Saapunki Marketing Ltd is a Finnish marketing agency that provides marketing and sustainability development services to global shipowners, shipyards, and suppliers. The two-year-old company is a member of the Global Reporting Initiative (GRI) community and actively searches for solutions, services and products which support sustainability development in the shipbuilding industry. The company is based in the Turku area, one of the global capitals of cruise shipbuilding.


Saapunki Marketing Ltd / Arja Saapunki, +358 40 573 7609