The well-known Finnish bedding designer and manufacturer, Familon Oy, received a boost in the B2B business area when Saapunki Marketing provided it with ABM support. During the collaboration, Saapunki Marketing provided the Familon marketing and sales team consultation regarding B2B marketing. Familon Pro products can be seen in hotels, cruise ships, hospitals, and nurseries.
– It has been very exciting to be supporting a strong brand such as Familon. Its products and client services are of high quality, and it is a strong player when it comes to products such as beds, mattresses, pillows, and duvets. During our collaboration project, we focused on creating a road map, identifying the relevant subjects, and how these could best be brought up. The company has huge potential to grow even more strongly in the B2B field, says Mrs. Arja Saapunki, CEO of Saapunki Marketing.
– Familon has been a real frontrunner in creating and developing sustainability. Since its establishment in 1966, the brand’s basic structure has been built developed in a sustainable way. Today, customers in the segment are demanding more and more sustainability from their bedding products and this sets Familon in a very unique position, as it can already deliver this, taking into account the products’ whole life cycle, she adds.
– Arja is an inspiring and motivational workshop presenter. We received new perspectives and lead messages into our marketing, comments Mrs. Maikki Lukka,Marketing Manager of Familon Oy.
Familon has been a well-known brand since 1966. Designed for the deepest sleep, its wide selection of quality products includes beds, mattresses, pillows and duvets. Familon is a trusted company with certification for quality, environmental management, occupational health, and safety. Familon Pro offers products for three segments: hotels and accommodation, shipbuilding, and the public sector. Learn more: b2b.familon.fi
Saapunki Marketing Ltd is a Finnish marketing agency that provides marketing services to global shipowners, shipyards, and suppliers. The company was established last year and is based in the Turku area, one of the global capitals of cruise shipbuilding.
FOR MORE INFORMATION: Saapunki Marketing / Arja Saapunki, +358 40 573 7609