GET INSPIRED – Saapunki Marketing accomplished an ABM start-up marketing project for ORAS

Saapunki Marketing Ltd has delivered a marine industry-based collaboration project for the leading faucet manufacturer, the Finnish company Oras Ltd. With the support of Saapunki Marketing, the Oras sales team has drawn up a plan and related marketing material for increasing sales in the global marine industry.

-Oras is an innovative faucet manufacturer and a well-known brand in land-based construction projects, but it’s not so well known in shipbuilding projects. In order to increase your profile in the marine industry business, it is very important to understand the business area in detail. This is where we come in, as we did with Oras, says Arja Saapunki, CEO of Saapunki Marketing.

-If you don’t know the sector you’re trying to get into well enough, it’s easy to waste a lot of time and money, and the risk of failure increases through making the wrong choices. Oras has a very strong brand and already enjoys success in other sectors. It was exciting to support them on their business journey into the marine industry and to kick-start their upcoming success, she adds.

Rauma-based Oras Ltd is one of the leading faucet manufacturers in Finland and is part of the Oras Group. The company was established in 1945 and since its beginnings has focused on the design and manufacture of high-quality faucet products and solutions. The company is a front-runner in developing solutions that are technically user-friendly and that save water and energy. It launched the first touchless faucet model as early as 1990. The company has a turnover of 120 million euros and employs 502 people.
For more about Oras, visit

Saapunki Marketing Ltd is a Finnish marketing agency that provides marketing services to global shipowners, shipyards, and suppliers. The company was established earlier this year and is based in Turku area, one of the global capitals of cruise shipbuilding.

FOR MORE INFORMATION: Saapunki Marketing / Arja Saapunki, +358 40 573 7609